Who Is Marvics? We Investigated the Suspicious “Top 5 NZ Air Purifiers” Ads
on Nov 13 2025
Update 20/01/26: The websites and products involved have been regularly changing names, we suspect as people catch on to this. The tactic is now applicable for the following websites and products:
Hotselects.com - Marvics Air Purifier
Trustyrates.com - GLO Air Purifier
Productsreviewexpert.com - Mivrass Air Purifier
Pointvs.com - Krona Smart Air Purifier
If you've been searching for Air Purifiers recently on Google here in New Zealand, you may have come across ads identifying the "Top 5 Air Purifiers in NZ" or "Top 5 Air Purifiers for Allergies in NZ" looking something like this:
Who's running this campaign?
Quickly, we notice it's from brands we've never heard of here, Hotselects and Trustyrates? Well, that's because it's an ad campaign run by a company in China, funneling people to buy their unknown air purifier:
Attempting to Sound Credible
If you go onto the websites, at first glance it appears legit. Run by someone called 'Evan Mitchell' who is apparently a seasoned air purifier reviewer. However a quick google turns up no information on him, and the picture looks AI generated. It's also a little strange he runs both websites, and his email address is matt@trustrates.com for one of them! The descriptions are also very clearly AI generated:
TrustyRates:
HotSelects:
Now onto the content. It does include useful pointers on what to look for (HEPA filters, high CADR and avoiding ionisers. Okay, all fine with us - we'd agree these are all useful things for people to know when choosing an air purifier.
Now, who's the Surprise Winner? Marvics!
Funny enough, the number one rated purifier on each site is one we've never heard of before! They aim to make it sound more legit by including comparisons to other well-known products such as the Dyson TP09 or the Levoit 600S. You can clearly tell it's designed to promote one specific product, as the winner is also the only one with a link to view the product!
Hotselects Winner: Marvics Air Purifier
Well, a very clear winner here. So many pros, and the only cons being that it's online only and frequently sold out due to high demand! Although it's not lost on us that it shows a Pro as being negative ion generation, yet just above it says to avoid ionisers. Almost sounds too good to be true...
Trustyrates Winner: GLO Air Purifier
Another one we've never heard of. It includes all the same features and pros as the Marvics purifier, the same cons! Even the same picture...
Let's take a look at the product
Conveniently the Marvics is on sale for only $309, saving $260! Lucky we got in now before the sale ends in less than 10 hours. Although, when I looked a few weeks ago there was the exact same sale - must have been a coincidence. 7743 sold in total and only 3 left, boy they're putting the pressure on for you to buy now!
They've hit all the classic sales and trust cues. Raving reviews from Consumer Reports, CNET, Wired, Fox News. Heck, even the Cambridge Dictionary has reviewed them - must be really something special! Even more amazing, given it has a quoted Clean Air Delivery Rate (CADR) of 80m³/hour, which is one of the lowest of any purifier you can find.
Of course, if you try google these reviews you'll turn up a blank. Because Marvics/Glo has no presence anywhere else. It only exists in this eco-system, built by AI to funnel people to a seriously overpriced air purifier. Looks like they're doing this around the world, as their Trust Pilot page shows quite a few very unhappy customers...
Not Just Air Purifiers
As a bonus, Marvics also has a dehumidifer, which no doubt follows the same path. Here's how the deeply inspiring story at the bottom of each product compares!
Bottom Line
Be careful when searching online. AI-generated review sites with fake personas and manufactured urgency are designed to look credible enough to get a click, and the purifier waiting at the end often has specs that wouldn't make anyone's shortlist.
Air purifiers with honest specs
These HEPA air purifiers are independently tested and clearly specced. No fake reviews, no countdown timers, just CADR, noise levels, and filters that do what they say.
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